https://www.wyecomm.com/wp-content/uploads/2018/02/mouse-trap-2846147_1280-2.jpg 610 915 Erica Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2018-02-28 14:49:322018-03-25 07:46:56Don’t Blame the Bait & Switch
One of the standard questions asked of agencies during an agency selection process is, “Can I meet the team who will work on my business?” This question often gets asked because of a concern that agencies showcase top talent during a pitch…
https://www.wyecomm.com/wp-content/uploads/2018/01/Kevin-1.jpg 639 960 Erica Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2018-01-16 13:29:072018-03-25 07:57:44The Perils of Speed in 2018
Speed is a risk. I know this well; I am married to a professional Superbike Racer. My husband, Kevin, is a speed junkie and raced Superbikes for the past 10 years. We know the exhilaration… and the danger. In Superbike Racing, you may think…
https://www.wyecomm.com/wp-content/uploads/2017/10/budget_sized.png 600 1200 Kathleen Glass, Wyecomm Advisor https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Kathleen Glass, Wyecomm Advisor2017-10-23 14:37:012018-03-25 07:59:42Time to Make Your 2018 Marketing Budget Plan
Now is the ideal time to create your marketing budget plan for 2018. Here are a few things you might want to take into account in your planning. B2B companies are spending more on marketing than ever Marketing budget as a percentage…
https://www.wyecomm.com/wp-content/uploads/2017/09/forgetmenot_sized.png 600 1200 Jessica Foster https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Jessica Foster2017-09-07 12:30:092018-03-25 08:01:01Forget Me Not
What is the best strategy to attract and retain customers? To answer a question with more questions: Is it a never-ending cycle of too good to be true deals? #BOGO Is it social media so appealing that you keep wanting more?…
https://www.wyecomm.com/wp-content/uploads/2017/07/ecommerce-2140603_1280.jpg 548 1280 Haley Sacotte https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Haley Sacotte2017-07-18 12:04:132018-03-25 08:03:34Influencers Hold the Purchasing Power
Over the past few years, we’ve all heard the term “influencers” as the buzzword within agencies, and even from our clients who want more information on what so called “influencer marketing” entails. Not only has technology given anyone with access to a smartphone the ability to be his or her own publishing company, it has given brands a whole new way to market to consumers authentically. Read on for why brands should take a chance on influencer marketing.
https://www.wyecomm.com/wp-content/uploads/2017/06/iced-coffee-410323_1280.jpg 853 1280 Erica Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-06-27 12:46:172018-03-25 08:09:37Iced Coffee with a Side of PR
Client service is a skill you can always be honing and improving. We should not just be selling to our clients or thinking, “what’s in it for us?” The client-agency world is a two-way street that starts and ends with relationship building.
https://www.wyecomm.com/wp-content/uploads/2017/05/Work.jpg 1280 1920 Adam Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Adam Swerdlow2017-05-23 13:27:332018-03-25 08:10:57Five Things I Learned at my First Job Out of College
Today marks month five at my first job out of college. Interestingly, the statistics show only a quarter of college grads work within their field of study. I majored in Psychology with a Minor in Business and landed an internship at a communications…
https://www.wyecomm.com/wp-content/uploads/2017/04/shifthappenskeyboard.jpeg 673 1200 Erica Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-04-25 12:19:152018-03-25 08:15:19Shift Happens
What came first? Change in the way humans live, buy and share information, or was it new technology that disrupted life as usual? Either way, shift happens. For the fast and flexible, that shift is an exciting opportunity; for the slow…
https://www.wyecomm.com/wp-content/uploads/2017/04/complacency_sized.png 600 1200 Erica Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-04-05 12:51:082018-03-25 08:18:48Complacency - It's Real
Continuity and long service on a piece of business allows for intimate knowledge into a client’s innerworkings and desires, but at the same time, it allows account teams to fall into the dreaded trap of complacency.
https://www.wyecomm.com/wp-content/uploads/2017/03/blog-2.jpg 1365 2048 Erica Swerdlow https://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-03-22 13:13:202018-03-25 08:20:11Why Doesn’t My Agency Get Me?
A client-agency relationship should be no different from any good partnership, personal or professional. The good ones are mutually beneficial, communicate truthfully and treat each other fairly. When it comes to business partnerships, companies don’t choose companies, people choose people.