Maintaining Company Culture with a Remote Team During COVID-19

The COVID-19 pandemic has changed work and office culture as we know it, with many of us suddenly required to work from the safety of our own homes. As a #ModernAgency, Wyecomm was already well-acclimated to remote work and, as a result, lost…

A Recovery Like No Other

The COVID-19 pandemic has brought new and unexpected business challenges to the forefront. Leading the confusion is a lack of information about how the pandemic will continue evolving and what lasting impact it will have on organizations. As…

Did Your Crisis Plan Help During the Pandemic?

It’s been about eight weeks since the coronavirus changed our normal as a society. As a communications team, we took a step back from the daily news cycle to reflect on how brands – both those with a long history and others more recently…

Lessons from the J School: Foundations for Success in the ‘Real World’

As a student, I often wondered exactly how relevant my studies would be to my job one day. Like many of my peers, I worked from dawn until, well, the next dawn, on papers and projects that, at the time, just mattered for a grade. A few months…

Balance for Better – 3 Lessons from International Women's Day

On International Women’s Day, the #WomenofWye broke away from the office for empowering sessions at local tech incubator and educational community, 1871. Each workshop, led by female entrepreneurs or experts in their field, addressed prominent…

Changes Ahead! Tips for creating your 2019 B2B Marketing Budget

I thought updating my annual B2B marketing budget blog would be a snap.  Just update a few data points and done! What I have realized is that marketing is in upheaval and budget planning for 2019 will take some thought.  While Gartner is predicting…

Creativity Can be Practiced: Six Ways to Hone Your Originality & Imagination

Marketing, advertising and communications professionals are constantly focused on creativity—offering new ideas to clients, partners and prospects, anticipating the next viral moment or national sensation, or creating a triumphant brand moment…

The Awkward Post-Grad Transition No One Prepares You For

The transition from college to the working world is a challenge, especially when you trade in a life of routine and familiarity for one with new people and a new city. I began my internship at Wyecomm one month after graduating from the University…

Rise of the Role of Chief Digital Officer

Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t…

What You Say & How You Act Defines Your Business Culture

  What are cultural beliefs in an enterprise? How do they differ from the vision and mission of the company? And most importantly, who defines them and what role do they play? We recently worked with our client, Radisson Hotel Group,…