ShipBob, a technology platform offering simple, fast, and affordable e-commerce fulfillment to small and medium businesses, secured a $40 million Series C funding round led by Menlo Ventures. This news also corresponded with ShipBob’s announcement of their first warehouse expansion in Chicago. The team wanted to use the announcement as a way of gaining attention from potential customers, help secure future investors and recruit new talent.
Ahead of the announcement, Wyecomm conducted story mining sessions with leadership at ShipBob and Menlo Ventures. We identified four top-tier outlets to provide an early view, warehouse tours and interview opportunities to meet all audience needs and raise ShipBob’s chance of securing high impact coverage that told a deeper story beyond just the funding. The day of the announcement, Wyecomm leveraged the participation of well-known investors in the funding round to garner additional interest.
Efforts resulted in four exclusive articles with The Wall Street Journal, TechCrunch, Chicago Tribune and Crain’s Chicago as well as nearly 25 additional pieces of coverage in a variety of outlets including Fortune, Chicago Inno, WGN Radio (Chicago’s top news radio station), Ecommerce Times and Axios. The press release was picked up by 217 publications and news websites. The story also led to 10 interview requests with ShipBob’s founders which resulted in several articles in trade press.
On the day of the Series C announcement, ShipBob’s website saw an increase in unique viewers and traffic. The articles brought awareness and interest to ShipBob as an up-and-coming technology and logistics company and generated new ecommerce customers and partnerships.