Wyecomm sought to develop a story that would raise awareness around the new CDX product category and share how the funding would enable the further development of ClearMetal’s CDX platform that provides an “Amazon-like” digital experience for customers.
In advance of distributing the press release announcing the funding, Wyecomm worked closely with ClearMetal leadership and investors to determine high priority outlets read by customers that would make the biggest impact. Given the dual nature of the release, the team determined an exclusive story with a Wall Street Journal reporter would tell a deeper story about the CDX category in addition to the funding.
On the day of the announcement, the press release was widely shared with both top-tier business and trade outlets covering VC, logistics, retail, ecommerce and technology as well as local San Francisco media contacts.
Efforts resulted in a feature story by Wall Street Journal reporter Marc Vartabedian, who covers the transportation technology space, leading to more than 11 million impressions in earned media coverage, including additional pick-up from Fortune, Axios, FreightWaves, Venture Capital Journal and a segment on Cheddar TV. The news coverage brought better awareness to ClearMetal both as a company and in the CDX category and helped build new media relationships for ClearMetal leadership.
Business outcomes resulting from media coverage included:
- Daily users on ClearMetal website spiked 10X from January to February
- ClearMetal’s website daily pageviews increased from 336 to 2,241 visits from January to February
- The team saw a 50% increase in both users and sessions quarter-over-quarter from Q4 to Q1
- Sales response based on media coverage resulted in over $1 million in pipeline revenue