https://www.wyecomm.com/wp-content/uploads/2017/09/forgetmenot_sized.png 600 1200 Jessica Foster https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Jessica Foster2017-09-07 12:30:092018-03-25 08:01:01Forget Me Not
What is the best strategy to attract and retain customers? To answer a question with more questions: Is it a never-ending cycle of too good to be true deals? #BOGO Is it social media so appealing that you keep wanting more?…
https://www.wyecomm.com/wp-content/uploads/2017/07/ecommerce-2140603_1280.jpg 548 1280 Haley Sacotte https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Haley Sacotte2017-07-18 12:04:132018-03-25 08:03:34Influencers Hold the Purchasing Power
Over the past few years, we’ve all heard the term “influencers” as the buzzword within agencies, and even from our clients who want more information on what so called “influencer marketing” entails. Not only has technology given anyone with access to a smartphone the ability to be his or her own publishing company, it has given brands a whole new way to market to consumers authentically. Read on for why brands should take a chance on influencer marketing.
https://www.wyecomm.com/wp-content/uploads/2017/06/iced-coffee-410323_1280.jpg 853 1280 Erica Swerdlow https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-06-27 12:46:172018-03-25 08:09:37Iced Coffee with a Side of PR
Client service is a skill you can always be honing and improving. We should not just be selling to our clients or thinking, “what’s in it for us?” The client-agency world is a two-way street that starts and ends with relationship building.
https://www.wyecomm.com/wp-content/uploads/2017/05/Work.jpg 1280 1920 Adam Swerdlow https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Adam Swerdlow2017-05-23 13:27:332018-03-25 08:10:57Five Things I Learned at my First Job Out of College
Today marks month five at my first job out of college. Interestingly, the statistics show only a quarter of college grads work within their field of study. I majored in Psychology with a Minor in Business and landed an internship at a communications…
https://www.wyecomm.com/wp-content/uploads/2017/04/shifthappenskeyboard.jpeg 673 1200 Erica Swerdlow https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-04-25 12:19:152018-03-25 08:15:19Shift Happens
What came first? Change in the way humans live, buy and share information, or was it new technology that disrupted life as usual? Either way, shift happens. For the fast and flexible, that shift is an exciting opportunity; for the slow…
https://www.wyecomm.com/wp-content/uploads/2017/04/complacency_sized.png 600 1200 Erica Swerdlow https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-04-05 12:51:082018-03-25 08:18:48Complacency – It’s Real
Continuity and long service on a piece of business allows for intimate knowledge into a client’s innerworkings and desires, but at the same time, it allows account teams to fall into the dreaded trap of complacency.
https://www.wyecomm.com/wp-content/uploads/2017/03/blog-2.jpg 1365 2048 Erica Swerdlow https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-03-22 13:13:202018-03-25 08:20:11Why Doesn’t My Agency Get Me?
A client-agency relationship should be no different from any good partnership, personal or professional. The good ones are mutually beneficial, communicate truthfully and treat each other fairly. When it comes to business partnerships, companies don’t choose companies, people choose people.
https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png 0 0 Erica Swerdlow https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Erica Swerdlow2017-02-15 15:31:042017-11-01 09:36:37Communications’ Role in Transformation
Communications is the heartbeat of change, constantly providing information flow to many places and people so change can happen effectively.
https://www.wyecomm.com/wp-content/uploads/2020/05/PRWeek.png 201 201 Haley Sacotte https://wyecomm.wpengine.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.png Haley Sacotte2017-01-31 14:51:002020-05-13 14:52:19PRWeek: Stagwell, Finn conflict shop Wye Communications hires Erica Swerdlow as CEO
Burson-Marsteller EVP Erica Swerdlow has been hired as the first CEO of Wye Communications, a new PR firm jointly owned by Stagwell Group and Finn Partners. View the original article from January 31, 2017 by Diana Bradley in PRWeek.