Despite being one of the most significant privately held insurance brokerages in the U.S., differentiating the business among a large competitive set to influential audiences and the media was a challenge for Bradley & Parker. Wynne Nowland, Bradley & Parker’s CEO, approached Wyecomm with an interest in securing visibility for the company with a unique and personal story.

“Nobody wants to write about business insurance, though I may have a story that would bring some attention to our company.”

Read the full piece at Medium.com.