Changes Ahead! Tips for creating your 2019 B2B Marketing Budget

I thought updating my annual B2B marketing budget blog would be a snap.  Just update a few data points and done! What I have realized is that marketing is in upheaval and budget planning for 2019 will take some thought.  While Gartner is predicting…

Creativity Can be Practiced: Six Ways to Hone Your Originality & Imagination

Marketing, advertising and communications professionals are constantly focused on creativity—offering new ideas to clients, partners and prospects, anticipating the next viral moment or national sensation, or creating a triumphant brand moment…

The Awkward Post-Grad Transition No One Prepares You For

The transition from college to the working world is a challenge, especially when you trade in a life of routine and familiarity for one with new people and a new city. I began my internship at Wyecomm one month after graduating from the University…

Rise of the Role of Chief Digital Officer

Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t…

What You Say & How You Act Defines Your Business Culture

What are cultural beliefs in an enterprise? How do they differ from the vision and mission of the company? And most importantly, who defines them and what role do they play? We recently worked with our client, Radisson Hotel Group, on a…

Road Tripping in America

My family loves road trips, the longer the better. Last summer’s excursion was a doozy – 6,000 miles in a minivan bursting with camping gear – from our home in Miami all the way to New Mexico, Colorado and back. Our route took us…

Drinking the Kool-Aid

Many people use the phrase “Drinking the Kool-Aid.” It is an urban saying that refers to buying into something because you believe in it. It also appropriately defines how I ended up working for Wye Communications. MY LIFE BEFORE…

Does a Website Still Matter?

They say, “if you're not online, then you don't exist.” In that spirit, we are excited to share that Wye Communications has launched an updated website! We hope you like our new facelift, outfitted for who we have become since our initial…

Blog Your Way to a Better Brand

In addition to my “day job” in the PR world, I’ve also been writing a food and travel blog for the past eight years. I recently rebranded my blog, which gave me a great opportunity to look at how blogging has evolved since 2010. When blogs…

Don’t Blame the Bait & Switch

One of the standard questions asked of agencies during an agency selection process is, “Can I meet the team who will work on my business?” This question often gets asked because of a concern that agencies showcase top talent during a pitch…